Working the brand, we have decided to design an image for the objective of this platform.
In order to add creative value, a good tip is to consider the two sides of the coin, the two points of view normally present in every situation that leads to conflict or invites us to make a decision. In fact the logo of ECUUP Foundation invites us to reflect on this situation. A figure composed of only two objects can have different interpretations if seen from different angles.
This difference, represented by two small squares, invites us to understand that combining our differences can generate something better than our individualities. This combination adds a new value. In our logo, it is the colour.
We hope you like it!